Tradisionele resepte

Die 8 mees vindingryke fast-food-publisiteitsstunts van alle tye

Die 8 mees vindingryke fast-food-publisiteitsstunts van alle tye

Solank mense sakeondernemings bedryf, probeer hulle die aandag daarop vestig. Die meeste besighede volg 'n taamlik tradisionele weg - koop advertensieruimte in byvoorbeeld koerante of tydskrifte, of skop uit vir 'n TV -advertensie - maar sommige neem die soeke na publisiteit 'n bietjie te ver.

Die 8 mees vindingryke Fast-Food-publisiteitsstunts van alle tye (skyfievertoning)

Kitskosondernemings het miljoene dollars tot hul beskikking, bestem vir die uitdruklike doel om reklame vir hul handelsmerk te lok. Almal het op hierdie stadium van Burger King gehoor, so 'n eenvoudige advertensie wat verduidelik dat Burger King 'n plaaslike burger is, sal dit beslis nie sny nie. Hoe bevorder u 'n handelsmerk waarvan almal reeds weet? Jy dink buite die boks.

Kreatiewe agentskappe wat deur hierdie handelsmerke gehuur word, het 'n skrikwekkende taak voorgelê: Skep 'n veldtog wat mense aan die praat en hopelik laat lag, wat niemand sal aanstoot gee nie en uiteindelik tot 'n toename in verkope sal lei. Eenvoudige advertensies is 'n element van wat 'n agentskap wil doen, maar publisiteitsstunts is 'n ander balspel.

Terwyl advertensies nie bedoel is om te mislei nie, probeer reklame -stunts die massas aan die praat bring deur hulle te oortuig dat iets werklik skandalig aan die gebeur is. Eers as die bewustheid van die stunt 'n kritieke massa bereik, erken die organiseerders dat die jig op is; meer dikwels as nie, kom die hoax tot stilstand wanneer mense werklik kwaad word. Byvoorbeeld, in 2010 het 'n restaurant wat binnekort oopgemaak word, in Berlyn probeer om die publisiteit te verminder deur aan te kondig dat donateurs genooi word om 'enige deel van hul liggaam”Na hul restaurant om gaar te word. Die hele ding (insluitend die restaurant) was 'n bedrogspul. By ander geleenthede sal 'n stunt egter soos 'n droom werk: In 2009 het die legendariese Seattle -visbar Ivar twee reklameborde na die oppervlak van Puget Sound gebring wat vermoedelik in 1954 ondergedompel was om die aandag van toekomstige duikbootpendelaars te trek. Dit is vinnig aan die lig gebring dat dit alles 'n hoax was, maar die verkope het met meer as 400 persent toegeneem, waarskynlik omdat die stunt snaaks en heeltemal onaanvaarbaar was.

Deesdae is kitskos -publisiteitsstunts meer dom as enigiets anders, wat bedoel is om die ligter kant van monolitiese handelsmerke te wys terwyl mense aan die praat is. Byvoorbeeld, Jack in the Box onthul onlangs die 'wêreld se grootste koepon' wat aan 'n gebou in Los Angeles hang; as u 'n foto daarvan geneem het, kan u dit inruil vir 'n koop-een-kry-een-gratis aanbod. Onaanstootlik, seker, maar ook heeltemal vergeetbaar.

Sommige kitskos -publisiteitsstunts is egter alles behalwe vergeetbaar. Lees verder om meer oor agt daarvan te leer.

Nathan's: huur "dokters" om worsbroodjies te eet


In wat die oorspronklike kitskos-reklame-stunt genoem kan word, het die aandag-trek-truuk van die worsbroodjie Nathan Handwerker ook aanleiding gegee tot 'n groot ketting. In 1916 besluit Handwerker, 'n Poolse immigrant en eenmalige werknemer van die uitgestrekte Feltman's Restaurant in Coney Island, om sy eie worsbroodjie net langs die straat van sy voormalige werkplek oop te maak en sy worsbroodjies te verkoop vir die helfte van die prys wat Feltman vra: vyf sent . Omdat hulle so goedkoop was, het potensiële kliënte egter bevraagteken wat hulle werklik ingegaan het, en was hulle geneig om weg te bly. Maar Nathan het 'n idee gehad vir 'n legendariese toertjie: Hy het akteurs gehuur om buite sy staanplek te staan ​​met laboratoriumjasse en stetoskope terwyl hy die worsies eet. Hy het later tekens onthul wat lui: "As dokters ons worsbroodjies eet, weet jy dat dit goed is!" Dit moes gewerk het, want Nathans floreer vandag steeds, en jy sê waarskynlik: "Feltman wie?"

KFC: kolonel Sanders gaan rappel


KFC wou bewys dat hulle in 2011 'n middagete met nuwe hoogtes praat ', en daarom het hulle 'n man aangestel om soos kolonel Sanders aan te trek en in Chicago se 40-verdieping River Bend-gebou af te kom. Hy het ook koepons van $ 5 aan vensterwassers uitgedeel.


In die winter bly mense meer binnenshuis as om die koue te trotseer, wat beslis weerspieël word in hierdie voedselidees van Maart 2015. Dit is al dan nie 'n geval van kajuitkoors nie, maar mense is kreatiewer as ooit wanneer dit kom by die kombinasie van verskillende geregte. Ons het 'n hoogtepunt in die kombuis bereik.

Voedselidees in Maart 2015 dui aan dat mense voortgaan om onkonvensionele voedselbasters te maak. Dit kan gesien word met koeke met spaghetti, pasta-pasteie met spekweefsel, mini-pizza-muffins, varkvleis-skeppings met varkvleis en potpastei. Met die klem op deel, kan die mengsel ook gevind word in soet nageregopsies, soos poeding bedekte springmielies en koekies gevul met kolwyntjies.

Benewens baie warm kosse, word sjokolade 'n toenemend gewilde bestanddeel, en Paasfees kom binnekort.


KFC se nuwe opleidingsspel vir werknemers is 'n nagmerrie van virtuele realiteit

As dit nie moeilik genoeg was om 'n kitskosmedewerker te wees nie, plaas KFC sy werkers nou deur 'n bisarre aanvangsritueel: 'n skrikwekkende BioShak-esque virtuele realiteit "ontsnapkamer", propvol vertelling van 'n alomteenwoordige, matig demonies klinkende kolonel Sanders. Koel!

Volgens 'n persverklaring bevat die ketting die VR -omgewing - wat via Oculus Rift -headsets ervaar word - in sy opleidingsprogram vir werknemers om leerlinge te wys hoe om die oorspronklike resep gebakte hoender te maak. Om uit die virtuele ontsnappingsruimte te kom, moet werknemers as 'n liggaam sonder hande speel om (virtuele) beheersing van die kookproses in vyf stappe te demonstreer-inspekteer, spoel, paneer, rek en drukbraai-alles terwyl hy deur 'n kakgelende kolonel gekla word.

Maar hoekom? In die persverklaring word opgemerk dat hierdie VR -oefening werkers in slegs 10 minute deur die hoenderkookproses neem, in teenstelling met die 25 minute wat IRL neem, dus miskien is die idee hier om die opleidingsproses te bespoedig (en om moontlike vermorsing van produkte te vermy) . Of hey, miskien het iemand by KFC HQ net 'n goeie deal op 'n hele pallet Oculus Rifts.

Volgens 'n KFC-woordvoerder sal die VR egter nie praktiese ervaring vervang nie: 'Die spel is bedoel om die bestaande Chicken Mastery-program aan te vul, nie om dit te vervang nie. Dit is bedoel om 'n prettige manier te wees om die werk wat KFC se meer as 19 000 kokke elke dag in elke restaurant in die VSA doen, op 'n boeiende manier te vier. "

KFC het die afgelope tyd baie vreemde tegnologie ingegaan - sien die opneemkas wat ook funksioneer as 'n telefoonoplaaier en 'n hoenderemmer met 'n fotodrukker - maar dit is gewoonlik items met beperkte beskikbaarheid wat meer dien as reklame -stunts, eerder as demonstrasies van nuwe tegnologie wat die onderneming eintlik inkorporeer.

Ervaar KFC se kitskos-distopiese nagmerrie-fout, virtuele realiteit opleiding omgewing, hieronder:


Die 8 mees vindingryke fast -food -publisiteitsstunts van alle tye - resepte

Van die verspreiding van nuwe veganistiese kookboeke en -produkte tot die skielike verskyning van veganistiese resepte in algemene mediapublikasies, dit is duidelik dat die veganistiese lewenstyl aan die toeneem is. Trouens, 'n onlangse peiling van The Vegetarian Resource Group dui aan dat 2,5% van die Amerikaners nou 'n veganistiese dieet eet, teenoor 0,9% in 2000. Wat dryf hierdie beweging na 'n gesonder dieet? Kom ons kyk na sommige van die individue wat die saak beywer, sowel bekendes as onbesonge helde.

10. Erik Marcus – Uitgewer van vegan.com en skrywer van boeke soos The Ultimate Vegan Guide: Deernisvolle lewe sonder opoffering en Vleismark: Diere, etiek en geld, Het Erik Marcus 'n nuwe gebalanseerde benadering tot veganisme gedefinieer. Hy moedig mense aan om van hul ou manier van eet oor te gaan, nie deur voedsel uit te skakel nie, maar deur diereprodukte met nuwe, opwindende voedselkeuses uit te skakel. In sy vegan.com-blog bied hy artikels van belang aan beide nuwe en gevestigde vegane en redaksioneer dit in 'n eenvoudige, no-nonsense styl.

9. Alicia Silverstone Aktrise, vervaardiger, skrywer, aktivis, veganistiese ma en Alicia Silverstone is 'n besige vrou. Maar die skrywer van die topverkoper Die vriendelike dieetmaak tyd om nuwe en aspirant -veganiste te ontmoet en aan te moedig via haar webwerf, www.thekindlife.com. Benewens wenke, resepte en persoonlike sienings oor groen word, plaas sy ook suksesverhale wat lede van die webwerf met haar gedeel het, en help ander om die wonderlike veranderinge wat 'n plantgebaseerde dieet vir u gesondheid en welstand kan meebring, te sien.

8. Neal Barnard, M.D. ­ – Die stigterspresident van die Physician ’s Committee for Responsible Medicine (PCRM), Dr. Barnard se veganistiese voorspraak is gebaseer op vaste wetenskap. In 'n 2003 -studie wat deur National Institutes of Health befonds is, het dr. Barnard en medewerkers bewys dat 'n veganiese dieet meer suksesvol is in die regulering van diabetes as die dieet wat deur die American Diabetes Association aanbeveel word. Sy topverkoper van 2011 21 dae gewigsverlies begin is slegs een van 'n dosyn boeke wat hy oor veganiese voeding geskryf het. (Besoek www.21daykickstart.org om by die volgende aanlyn Vegan Kickstart van 21 dae aan te sluit en wenke en aanmoediging per e-pos te ontvang.)

7. Isa Chandra Moskowitz – As die skrywer of mede-outeur van ses topverkoper-veganistiese kookboeke, is Moskowitz 'n (punk) rockster van veganistiese aktivisme. Met die bevordering van wat sy noem “ baketivism ” of “ vegan culinary activism ” via haar webwerf, Post Punk Kitchen, glo Moskowitz dat die beste aansporing vir mense om 'n veganistiese dieet te oorweeg, veganistiese voedselopsies is. In Februarie 2011 Natuurlike gesondheid resensie van haar nuutste kookboek, Appetit vir vermindering, Word Moskowitz 'n onvermoeide kruisvaarder genoem teen die opvatting dat vleislose, suiwelvrye maaltye soos karton proe. ”

6. Ingrid Newkirk – Newkirk is mede-stigter en president van People for the Ethical Treatment of Animals (PETA), die grootste dierewelsynsorganisasie ter wêreld vandag. Wat ook al die mening van hul taktiek is, niemand kan ontken dat die organisasie van Ingrid Newkirk aandag gee aan dierlike oorsake nie. Terwyl baie advokate hul koppe skud oor die vermetelheid van PETA's se publisiteitsstunts, kry hulle wel mediadekking en lok hulle nuuskierige besoekers na die PETA -webwerf, waar 'n oorvloedige hoeveelheid inligting wag vir diegene wat 'n veganistiese dieet wil hê.

5. Oprah Alhoewel sy self nie vegan was nie, behaal die mediamagnaat Oprah Winfrey in 2011 'n groot oorwinning vir veganisme, aangesien sy en 378 van haar personeellede 'n week lank 'n veganistiese dieet probeer het. In 'n episode van haar gewilde geselsprogram het sy die positiewe resultate gerapporteer en 'n onderhoud gevoer met Kathy Freston. (Baie Oprah -personeellede het gekies om 'n veganiese dieet te volg, of ten minste hul verbruik van diereprodukte te verminder.) Na die vertoning boek Freston ’s, Veganis, geskiet na nommer een op die topverkoperlys. Inligting oor die vertoning en 'n veganistiese voorgereg word op die webwerf van Oprah aangebied.

4. Ellen DeGeneres – Emmy-bekroonde geselsprogramaanbieder DeGeneres het die taak geneem om 'n stap verder veganistiese hulpbronne vir haar gehoor te bied en die webwerf Going Vegan met Ellen te skep. Veganisme en dierewelsyn is gereelde onderwerpe in die Ellen ’ -geselsdagprogram (met 'n gemiddelde kykertal van 2,74 miljoen mense per episode), en die strokiesprent en haar vrou, Portia, beplan om 'n veganistiese restaurant te open, asook 'n veganiese hondekos lyn.

3. Bill Clinton – In 'n jaar waarin baie bekende gesigte verklaar het dat hulle weg is, was Bill Clinton miskien die grootste verrassing. Wie sou dit nie kon agterkom nie, toe die voormalige president van die Verenigde State, bekend vir sy liefde vir kitskos, op CNN verskyn het en die gesondheidsvoordele bespreek wat hy uit 'n plantgebaseerde dieet geput het? Miskien sou niemand die idee van 'n plantgebaseerde dieet so maklik gelegitimeer het nie, van 'n idee wat vir baie ekstreem gelyk het, na 'n idee waarvan die tyd aangebreek het.

2. T. Colin Campbell, Ph.D. 'N Vooraanstaande wetenskaplike in die China-Cornell-Oxford-projek en 'n baanbrekende 20-jarige dieet- en voedingsstudie en dr. Campbell het wetenskaplik die oorsaaklike verband tussen diereprodukte en kanker, diabetes, hartsiektes en vetsug. Hy het letterlik honderde artikels oor voeding geskryf en dekades lank die gesondheidsvoordele van 'n plantgebaseerde dieet beywer, maar met die uitreiking van sy boek uit 2005, Die China -studie, en deelname aan die 2011 -dokumentêr Vurke oor messe, het hy gehelp om die bespreking van hierdie dieetverwante gesondheidskwessies tot 'n nuwe hoogtepunt te bring.

1. Lee Fulkerson Baie lesers sien moontlik die naam Lee Fulkerson en wonder: Who? Alhoewel hy miskien nie 'n huishoudelike naam is nie, is Fulkerson – skrywer en regisseur van die dokumentêr Vurke oor messe – is die dryfveer agter 'n groot golf van belangstelling in veganisme. In die afgelope paar maande het beroemdhede so uiteenlopend soos Ozzy Osbourne, Russell Brand en Eliza Dushku in die openbaar hul besluit om 'n veganistiese dieet in die film van Fulkerson te aanvaar, erken. Duisende individue buite die kollig het dieselfde ervaring gehad. Terwyl hulle vertrou op die kennis van wetenskaplike ligte soos Dr. Barnard, Campbell en Caldwell Esselstyn, Fulkerson se film verdeel die wetenskap in maklik verstaanbare terme en bied voorbeelde uit die werklike lewe van die positiewe veranderinge wat 'n plantgebaseerde dieet op die gesondheid kan hê. Meer as 'n fliek, Vurke oor messe word 'n beweging, met metgeselle boeke, DVD's, en die geleentheid vir individue of groepe om vertonings van die film in hul gemeenskap te hou. Die breinkind van Fulkerson kan u ook help om ander te beïnvloed tot 'n plantbevooroordeelde dieet.

OPDATEER: Lee Fulkerson reageer op die top van die lys en deel wie hy voel die eer verdien. Lees die onderhoud HIER.

Kasey Minnis | Facebook
Die seldsame en ontwykende spesie, bekend as die inheemse Floridiaan, is Kasey passievol oor die beskerming van ander bedreigde wesens. Sy leef volgens die beginsel van medelye en hekel vir almal, en geniet dit om ander te leer, insluitend haar man van 20 jaar en twee pragtige kinders, die voordele van wreedaardig eet deur vir hulle lekker veganiese lekkernye te gee haar kombuis. Kontak Kasey by [email protected] of volg haar op Facebook.

Fortnite, in die regte lewe

As ek u sou vra om 'n maatskappy te noem wat na raming meer as 8,5 miljard dollar in Januarie 2019 waardeer, sou Epic Games waarskynlik nie een van die voorname op u lys wees nie. Epic Games, Inc., voorheen Potomac Computer Systems, is 'n Amerikaanse ontwikkelaar vir videospeletjies in Cary, Noord -Carolina. Die onderneming is in 1991 gestig deur Tim Sweeney as Potomac Computer Systems, oorspronklik in sy ouers se huis in Potomac, Maryland.

Dit beteken miskien nie veel vir die meeste mense wat die eerste paragraaf lees nie, maar een woord sal dit waarskynlik verander.

Fortnite (dit beteken nie 2 weke nie).

Om 'n bietjie konteks te gee as u onder 'n rots geleef het en nie weet wat Fortnite is nie. Dit is 'n oorlewingspeletjie waar 100 spelers van regoor die wêreld van 'n groot blou "Battle Bus" op die Fortnite -kaart valskerm spring en die laaste speler in die lewe wen. Spelers kan ook die spelmodus -opsies kies om te speel as deel van 'n span waar die laaste span wat staan, wen. Dit lyk miskien 'n bietjie grusaam as u nog nie 'n speletjie Fortnite gesien het nie; die karakters is almal op spotprente gebaseer en daar is geen bloed of ingewande nie, sodat ouers van jong kinders kan ontspan.

Die spel het groot aandag getrek, met meer as 40 miljoen aanmeldings elke maand. Is dit redelik goed vir 'n 'gratis' speletjie? Ja, dit is reg, dit kos absoluut niks om Fortnite af te laai en te speel nie, maar dit genereer meer as 645 miljoen dollar in drie maande. Dit kom meestal uit skoonheidsmiddels in die spel en die interne geldeenheid van die speletjies genaamd 'V-Bucks' (wat u met regte geld kan koop) wat gebruik word om nuwe karakters, bykomstighede en selfs danse te koop.

Publieke verhoudings

Epiese speletjies spesifiek met Fortnite gebruik baie slim openbare betrekkinge -strategieë, wat in sommige gevalle selfs die aandag van die hoofstroommedia gekry het. Om nog meer konteks by te voeg, is daar in die spel die moontlikheid om 'n 'lama' te vind wat nuttige materiaal bevat wat spelers tot hul voordeel kan gebruik.

Dit is nogal 'n goeie ding as 'n speler 'n lama vind wat oral op die kaart versprei is en oral gevind kan word. Vir die amptelike bekendstelling van die langverwagte Fortnite-seisoen 5, het Epic Games gereël dat hierdie in-game lama's op verskillende plekke regoor die wêreld verskyn (ja die werklike lewe).

Dit was 'n baie ongewone manier om die afwagting vir die seisoen 5 -opdatering te verhoog, maar dit het 'n baie positiewe reaksie van sosiale media gekry. Dit het mense wat geen idee gehad het wat Fortnite was nie, aangemoedig om die gratis speletjie af te laai en het Epic Games die potensiaal gegee om nog meer geld te verdien.

Durr Burger

'N Ander voorbeeld van Epic games PR -stunts was' Durr Burger '. Om 'n bietjie konteks by te voeg, is daar 'n plek in Fortnite genaamd 'Greasy Grove'. Hierdie plek is gesentreer op 'n kitskos -burgerrestaurant, wie se gelukbringer 'Durr Burger' genoem word.

Binne die spel aan die begin van seisoen het 5 geheimsinnige dinge begin gebeur, items het van die kaart verdwyn en elders verskyn. Epiese speletjies het dit met "Durr Burger" gereël. Dit het uit sy huis aan die bokant van die restaurant verdwyn en spelers wonder waar dit is, toe gebeur dit.

'Durr Burger' is in die regte lewe opgemerk, soos die lamas. In 'n Kaliforniese nagereg wat 'n regte Durr Burger verskyn het, het dit baie aandag op sosiale media gekry. Lede van die publiek het 'Durr Burger' besoek, foto's geneem en was 'n baie gewilde onderwerp op plaaslike radio in Kalifornië.

Epic Games spandeer baie tyd aan die ontwikkeling van Fortnite, en skep nuwe inhoud binne die spel met weeklikse en seisoenale opdaterings om dit vars te hou en nuwe spelers te lok. Seisoen 7 kom met 'n wyd voorspelde Kersfees-tema, maar Epic Games sal beslis toekomstige verrassings vir ons inhou.

Eoin Crossan is 'n finalejaar BSc in kommunikasiebestuur en openbare betrekkinge -student aan die Universiteit van Ulster. Hy kan op LinkedIn gevind word by: https://www.linkedin.com/in/eoin-crossan-848a30171/


7. Volvo se nie-so-veilige motorveiligheidsdemo

In Mei 2015 was Volvo se bestuurderhulpmodel XC60 net op die toneel. Hierdie motor wat deur bestuurdershulp verbeter is, het baie funksies wat ontwerp is om die motors veiliger te maak, maar dit is nie ontwerp met die bedoeling dat bestuurders probeer om in die outomatiese vlieëniermodus te gaan nie. Dit lyk nie asof een van die eienaars van 'n Volvo -handelaar dit besef nie, en hy het 'n groot promosiedemonstrasie gereël om gebruikers na sy handelaar te lok om die nuwe funksies in aksie te sien. Nadat 'n groot skare bymekaargekom het, wou die handelaar wys dat as die motor teen 'n groot massa voorwerpe of items kom, dit tot 'n val sou kom. Toe die handelaar probeer om hierdie funksie te wys, het die motor ongelukkig nie gestop soos beplan nie. Dit het aanvanklik stadig agteruit gerol, maar toe vooruit geskiet en uiteindelik 'n paar van die mense bygewoon. Gelukkig is niemand ernstig beseer nie, maar Volvo was beslis 'n swart oog vir Volvo.

Volvo was ontsteld, en dit is te verstane. In die eerste plek was hierdie demonstrasie nie 'n geleentheid wat deur die korporatiewe hoofkwartier goedgekeur is nie. Tweedens was die bestuurderhulptegnologie nooit bedoel om gebruik te word soos die handelaar in hierdie geval probeer het nie. Die nuwe tegnologie, met die naam "City Safety", is bedoel om die botsing van voertuie wat teen lae snelhede werk, te voorkom, soos by stoptekens of rooi ligte. Daar was eintlik ook 'n opsionele funksie om voetgangers op te spoor, maar die motor wat tydens hierdie promosiegeleentheid gebruik is, was nie daarmee toegerus nie. Volvo het die betoging ontken en gesê dat dit nooit sou probeer gewees het nie, aangesien hul ontwerp steeds die bedoeling is dat gebruikers in beheer is. Selfs in 'n voertuig met 'n voetgangeropsporingstelsel, sal die motor dus steeds vorentoe ry as 'n bestuurder dit laat vloei.


Living Mas: 'n nag in die Taco Bell Hotel

"Dit is 'n ware vuurfees!" gil selfverklaarde Big Gay Andrew terwyl hy op die verhoog kom om sy prys op te eis. Die skare rondom die swembad bars uit van gejuig en toejuiging. Dit is Sondagaand en hy het pas 'n Xbox behaal, drie van vier in totaal wat in 'n bastardized bingo -spel genaamd Tacos uitgedeel word. Big Gay Andrew, my vriend Natalie, ongeveer 100 Taco Bell acolytes - of Bellheads soos ek daarvan hou om te dink - en ek, omring 'n swembad in Palm Springs op die laaste aand van die operasie by die Bell: A Taco Bell Hotel and Resort .

Die aankondiging van die hotel in Mei 2019 was verstommend - 'n hotel? Regtig? - en die item is deur skynbaar elke nuusblad opgetel. CBS, Los Angeles Times, USA Today, jakkals - noem maar op, dit was daar. Die weergawes toon 'n kleurryke grafiese agtergrond met woestynkrammetjies soos palmbome en chaparral gemeng met taco -skulpe, slap koppies en Taco Bell -logo's agter 'n swembad gevul met warm sous pakkie drywende matrasse. Die tema word in die gastekamers ingedra. Muurkuns? Pakkies. Muurpapier? Pakkies. Bedkussing? Natch.

Volgens die verklaring sou The Bell 'n "bestemming wees wat deur taco's geïnspireer is en deur aanhangers aangevuur word" en belowe dat "alles van gastekamers tot ontbyt en cocktails by die swembad 'n Taco Bell-draai sal gee, wat dit die smaak sal gee wegbreek van 2019. ” Voornemende gaste kan aanmeld vir 'n e-poslys om meer inligting oor besprekings vir die beperkte tyd slegs "tacoasis" te ontvang. Later is aangekondig dat die hotel slegs vier nagte oop sou wees.

Taco Bell was geensins 'n bemarkingsbeginner nie en het deur die jare heen verskeie reklame -toertjies getrek. In 1996 het hy beweer dat hy die Liberty Bell sou koop, en in 2001 het hy 'n 40 'x 40' teiken in die Suidelike Stille Oseaan laat val, en gesê dat as 'n stuk van die Mir -ruimtestasie dit tref, elke persoon in die Verenigde State vry kan kom Taco Bell taco. Geen stuk het die teiken getref nie.

Omdat ek bang was dat die hotel die Fyre -fees kon volg, het ek die amptelike hashtag van die geleentheid (#tacobellhotel) gevolg, in die hoop om 'n voorsmakie te kry, en op soek na snags. Maar toe die eerste poste op die inklokdag verskyn, was daar geen hartseer toebroodjies of FEMA-tente in sig nie-die voer was vol souspakkiesakkies en motorfietse, alles versier met 'n kas van Taco Bell Hotel Instagram Stories GIF's.

Dit moes nie 'n verrassing gewees het nie. Taco Bell is gewortel in superlatiewe, sy slagspreuk is Live Mas. Dit is die tuiste van die Doritos Locos Taco, die Quesarito, Fourthmeal. Die items hier is stewig, hoogste, XXL. En by die Bell is oortolligheid alomteenwoordig, subtiliteit bestaan ​​nie.

Ek het nie as 'n amptelike lid van die media na die Bell gekom nie. Soos die ander Bellheads wat gelukkig was om een ​​van die 70 kamers beskikbaar te kry, het ek by die rekenaar gaan sit en die blaaier onophoudelik verfris in die minute voor besprekings oopgemaak het. En ek het 'n plan gehad. As ek voel dat die meeste mense die eerste dag (Donderdag) of die voor die hand liggende Vrydag en Saterdag sou spring, sou ek Sondagaand kies.

Deur op die besprekingsknoppie te klik, sodra dit verskyn, het 'n skerm verskyn met 'n boodskap wat sê "ek het geweet ons is gewild, maar dit is 'n bietjie" wat gebruikers aangespoor het om hul "gekruiste vingers op die herlaai -knoppie" te hou. Hulle het ook hiervoor beplan. Dit lyk asof dit tevergeefs was om te verfris, en met elke klik het my hoop gesink. Maar toe verskyn die betaalskerm. Kaart voor my het ek Sondag gekies, my inligting gevul en ingedien. EK HET DIT! Skreeuend, arms in die lug, staan ​​ek op van my lessenaar en begin manies rondbeweeg. Die meerderheid van die kantoor verstaan ​​nie of neem deel aan my opgewondenheid nie, so ek het die beste gedoen waaraan ek kon dink - ek het getwiet.

'Vandag sal vir altyd bekend staan ​​as die dag toe ek 'n kamer in die @tacobell -hotel gekry het', asook 'n skermkiekie van my bespreking. Die reaksie waarna ek gesoek het, het binne sekondes begin verskyn in die vorm van likes. Kommentaar word deur die loop van die dag voortgesit - “Gelukkig!”, “Letterlike snert!” - bied ook aan om my uit te koop in my DM's en retweets, waaronder een van die vrou agter alles, Taco Bell se voormalige Global Chief Brand Officer, Marisa Thalberg. "Baie geluk! #tacobellhotel #goldenticket ”.

Sy was reg, dit was presies hoe dit gevoel het. Die kamers het teen $ 169 begin en in minder as twee minute uitverkoop. Die verhaal verskyn weer oral saam met skermkiekies van Bell -hoteldrome wat verbrysel is.

"Ek sien dit! Daar! ” Ek gil terwyl die hotelbord in sig kom. Ons het van Natalie se huis in Orange County hierheen gery, terwyl ons vermoed het wat vir ons voorlê.

'Dink u dat dit dieselfde hotelpersoneel sal wees?' vra sy.

'Nee,' antwoord ek. 'Hulle wil volle beheer oor hul beeld hê.'

Terwyl ons verby die Bell -bord kom en die valet -area binnekom, vra 'n man of ons gaan inloer. Ons sê ja en gee hom my van. Sonder 'n knipbord in die hand waai hy ons saam. Het hy dalk 'n gehoorstuk? Of het hy net geweet? Die voordeur swaai oop toe ons die motor verlaat en onder 'n afdak van veelkleurige streamers instap.

“Welkom by die Bell -hotel! Laat ons u laat inklok, ”sê die man agter die balie.

Die uitvoering is presies. Binne 'n paar minute nadat u aangemeld het, word geskenksakkies uitgedeel en geweefde polsbandjies in feesstyl aangebring-een vir die nag wat u oorbly, een waarmee u kan drink, albei met die Bell-grafiese skema. Die verwelkomingsdrankie, 'n waatlemoen -popsicle wat in Baja Blast ondergedompel is, word langs die onthaal bedien in 'n plastiek wynbeker. Daar is ongeveer 15 ander mense binne, almal grootoog en giggel. Die gas -tot -personeel verhouding bly konsekwent ongeveer 3: 1.

Natalie en Kasia met welkome drankies in die hand.

"Kan jy 'n foto van ons neem?" Ek vra die mooi meisie wat ons drink.

Sy verplig haar graag voordat sy die koppies in ons hande draai om die hotellogo volledig te onthul en gaan voort om verskeie foto's te neem en 'n Boomerang waarvoor ek nie gevra het nie.

“Was jy die hele tyd hier?” Ek vra.

“Werk jy vir Taco Bell? Was dit lekker? ” Ek gaan voort om te produseer.

Sy sê dat sy by 'n geleentheidsonderneming werk en dat dit baie opwindend was. 'So iets het nog nooit gebeur nie, en al gebeur dit weer, was dit die eerste keer.' Weergawes van hierdie sentiment word weergalm gedurende ons verblyf.

Aan die ander kant van die voorportaal is die concierge -lessenaar waar ons loop om spykers te bespreek.

"Hulle is vol, maar ons het nog 'n paar afsprake oor vlegsels oor," sê sy agter die podium.

Ons bespreek 'n paartjie teen $ 20 per persoon en gaan na ons kamer.

Die onderdompeling in die Bell -hotel begin voordat u die sleutelkaartjies vir u souspakkies aan u gegee word. Die wifi -netwerk? Die klok. Wagwoord? Tacos4ever. Die kamer nommer buite die deur, toiletware, klere, bekers, selfs telefoonbord is almal van Bell. 'N Dyson -lugversorger is ingeprop en neurie rustig op 'n credenza voor die TV, duidelik ook 'n nuwe toevoeging. 'N Magneet op die yskas kondig aan dat "dit nie 'n spieëlbeeld is nie" en dat al die voedsel in die kamer gratis is. Binne -in die geskenksak - 'n groot tas - is 'n groot souspakkethanddoek, koelhanddoek, sonskerm en verwelkomingsgids met 'n hotelkaart, spyskaarte, geleentheidskedule en meer. Vanaand is daar 'n speletjiesaand om 18:00. (met pryse!) en 'n duik-vertoning van Sloop Man in die aand.

'Almal gaan skrik,' sê ek vir Natalie.

Ek probeer die plot saamvat en dit is nie 'n maklike taak nie. Ek verduidelik hoe daar slegs in die film Taco Bell bestaan ​​en hoe dit lank gepraat word, maar dit is nie 'n normale Taco Bell nie. Ek voel nie baie oortuigend nie.

'N Paar bladsye terug in die gids toon die ander lys van die duikfilms, Gemene meisies, het 'n kwotasie langsaan. '' Wil u iets lekker doen? Wil u na Taco Bell gaan? ’Sterk woorde van Karen in hierdie klassieke komende ouderdom. Ander dinge gebeur ook, maar ons weet dat u na die Taco Bell -verwysing kyk. ”

Dit lyk asof die 70 omgeboude kamers rondom die swembad is, waar die meeste aktiwiteite plaasvind. 'N DJ speel huismusiek op 'n tweede verdieping, en die atmosfeer is sag, en die meeste mense drink onder skaduwees. Koelers vol verskillende drankies strooi die gebied, net soos die bedieners, wat in hul kakiebodems en wit T's maklik die mooiste groep is.

Een van hulle, 'n TV-program wat gereed is om oor 25 te wees, kom om ons bestelling te neem. Hy kom minute later terug van die kroeg-kamera-vriendelike glimlag, kamera-vriendelike biceps wat bult, wat ons kameravriendelike drankies bedien. Ek vra om 'n foto van hom saam met ons drankies te neem.

Ons lê by die swembad, wat net soos ons kamer deeglik afgekoel het. Mister -waaiers omring die ruimte en gaste rus onder sambreelskadu of kuier in die water. Die temperatuur bereik 105 grade en ek voel nooit ellendig nie. Ten spyte van die noodsaaklikheid van sleutelkaarte om die swembad binne te gaan, staan ​​veiligheidswagte by elke hek en dit sal moeilik wees om self 'n deur oop te maak. Almal lyk gelukkig, maar op 'n sagte manier. Mense sluip aanstootlike glimlagte asof ons almal 'n geheim in die hand het, maar daar is min uitbundigheid. Iemand in die swembad klim uit 'n souspakkie en niemand beweer dit nie.

"Het mense dit gekoop, of kan ons dit gebruik?" Vra ek 'n meisie wat 'n drankie drink.

'Nee, hulle was almal hier. Gaan vir dit!" antwoord sy vrolik.

Ek en Natalie flop op die vlot in 'n poging om dit te deel. Dit werk nie, maar ons probeer Mas leef. Ek kruip verder en sy neem 'n paar foto's van my.

Uit die swembad en 'n paar drankies later begin ons met ons bediener en een van die personeellede gesels. Hulle kom albei in Los Angeles - een werk vir 'n geleentheidsonderneming en ons bediener is aangewys - en vertel ons dat die hotel al 'n jaar en 'n half aan die gang is.

"Hoe was die bui die afgelope paar dae?" Ek vra.

'Eerlik, so,' sê die personeellid wat na die gemaklike toneel kyk. 'Dit is nie soos Vegas of iets nie. Daar was 'n paar ouens wat dronk geword het, maar niks te gek nie.

Ek sê vir hulle ek wens mense word meer mal en hulle stem saam.

Oomblikke later sien ons die wildste dat dit die Bell kry, wanneer die gelyknamige "Bell" afgaan, deur die luidsprekers weerklink en bedieners met laaie nuwe produkte uitgee. Spyskaartitems word aangedui op 'n teateragtige Taco Bell-bord langs die kroeg wat deur die dag verander. Soos Pavlov se honde, spring gaste na die personeel en ruk gratis bakkies Strawberry Shortcake Twists en Nacho Fries met verskeie doopsouse. (Verwag om dit in die komende maande in die winkels te sien.) Daar was egter min rede om hierdie items na te jaag, aangesien bedieners steeds met bakkies verskyn. Alles gesê en gedoen, ons het drie porsies van die kinkels gehad.

Sufficiently buzzed, we walk into the salon located on the other side of the pool and sit in front of brightly lit vanities. The mirrors are lightly frosted with a Taco Bell logo making them look like a strip-mall salon circa 1988. I keep imagining Patrick Nagel art on the wall. The braiding goes quickly and I opt for the additional hot sauce packet flower cause Live Mas.

Hair braided, we return to our loungers, ready to try some of the not-free offerings on the menu and wait for game night to commence. Natalie orders the Palm Canyon Melt and I get the Toasted Cheddar Club, both arrive with a side of nacho fries. We have a new server now who gives more details about the Bell.

“The first night was the influencer night. I’ve never seen more people filming, with film crews walking behind them,” she says, eyes wide incredulous. “Later they just sat around the pool staring at their phones, it was creepy.” I could see the glow in their eyes, reveling in the deluge of likes, though admittedly I’d experienced something similar after posting my hot sauce packet pool picture.

She was from Los Angeles and cast for the part as well. “They were looking for a diverse group of people with serving experience,” she said. White, black, Asian, Hispanic — all demographics are represented here. No one is overweight, everyone is conventionally attractive. “There’s way too many of us here, two servers could cover this pool.”

“One guy called me out yesterday,” she said. “He was like, ‘all of you aren’t just servers! All of you are good looking!’ And I’m like, ‘What did you think? Thanks for saying I’m good looking, I guess?’”

Paid-for food and several more drinks later it was time for the game. Everyone receives a Tacos game card and beans for pieces while a relentlessly energetic MC hypes the crowd. Balls keep slipping out of the cage but no one seems to care. Out of beans, Natalie and I use fries for game pieces. Live Mas.

The bell of the Bell goes off again and pandemonium ensues. More servers wearing clear fanny packs stuffed with sauce packets come around, trays brimming with food. This time we’re handed Toasted Cheddar Chalupas (also coming to locations soon) and I’m so full I can barely get half of it down. I start turning away free food.

After six hours at the pool we duck into our room to rinse off before movie night. I feel very uncomfortable.

“Let’s just wear our robes,” says Natalie.

We shower and don our Bell hotel robes.

“Where are our beds?” says Natalie as we walk out back to the pool area.

We plop down on the loungers and the menu board changes. In front of us, a man appears to be passing out in the corner of the spa, where dozens of bugs drawn the light struggle, drowning. The servers, looking concerned, start to approach him but he shakes awake right before one of them nudges him.

Soon after some of the people around us come out wearing robes. Then more servers with trays. Two different kinds of popcorn, nachos. The crowd, predictably, cheers during the Taco Bell mentions in Demolition Man.

I turn to Natalie, “Wanna go back to our room?”

She’s passing out, popcorn covers our robes.

We waddle back the twenty or so yards to our room, groaning along the way. Inside, a turndown service has taken place, and a taco shaped cookie rests on either side of the bed.

I take a bite, set it on my nightstand and try to find a comfortable position for laying — it’s impossible.

We wake up foggy, bloated, with more free food at the door.

Pancake delights and a build-your-own taco bar are delivered. The pancake delights are Gusher-like donut holes filled with maple syrup, a mix of sweet and warm and slightly savory so perfectly engineered that in spite of feeling gorged we finish them. We finish all the food.

A quick stop at the gift store and we leave the Bell. On the drive back before going to the airport I grab a pack of Skittles and an Almond Joy for lunch, milking my last bit of Live Mas lifestyle before my flight, work and normal life resume.

I’ve been eating Taco Bell since I moved to this country when I was seven. Taco Bell headquarters are minutes from my parents’ Southern California home. I remember the co-branded Gordita/Godzilla launch. My mom would take me there as a treat sometimes after elementary school back when they had kids meals on the menu. In high school a friend of mine collected the hot sauce packets when Taco Bell began printing messages on them. My favorite one said, “When I grow up I want to be a waterbed.” I went to the Pacifica location in recent years on my birthday and made it a point to go to the Tokyo one when I was in Japan — they don’t have beans there. I have a long-term emotional connection to the brand, and am clearly not alone.

Taco Bell has created a stronger image than any other fast food company. More than most brands, actually. If Taco Bell was a car it’d be a Baja Blast-branded ATV with Quesarito exhausts spewing hot sauce packets that the vehicle is somehow powered by. It’s extreme, but also wholesomely extreme if that’s a thing. This isn’t a Monster energy drink. You’d let your daughter go to prom with Taco Bell — sure, you’d prefer the Cheesecake Factory — but at least it’s not Jack in the Box.

The hotel is a magnum opus for the brand. Part social experiment, part brand activation, 100% a statement. The whole event was recorded and tracked. Taco Bell knows who paid for these fades and drinks, who posted using the hashtag. We all had to sign waivers acknowledging our image could end up being used in promotional material. While other fast food brands buckled under pressure and began offering healthy options Taco Bell kept escalating — putting items like the Cheesy Gordita Crunch on the menu — and its sales escalated accordingly. Being ridiculous has paid Taco Bell very handsomely because they’re in on the joke. Taco Bell is more than a company, more than hotel — it’s a lifestyle. It’s YOLO. It’s FOMO. It’s IDGAF. It’s floating on a hot sauce packet, eating a chalupa, drinking a drink with a popsicle inside of it. It’s Living Mas. And people really want to do that — or at least they think they do.

Kasia Pawlowska loves words. A native of Poland, Kasia moved to the States when she was seven. The San Francisco State University creative writing graduate went on to write for publications like the San Francisco Bay Guardian and KQED Arts among others prior to joining the Marin Magazine staff. Topics Kasia has covered include travel, trends, mushroom hunting, an award-winning series on social media addiction, and loads of other random things. When she’s not busy blogging or researching and writing articles, she’s either at home writing postcards and reading or going to shows. Recently, Kasia has been trying to branch out and diversify, ie: use different emojis. Her quest for the perfect chip is a never-ending endeavor.


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The world was heartbroken after news surfaced the beloved Cecil the lion was shot by an American hunter back in 2015 which was only made worse by Pretty Little Liars star Ashley Benson's Instagram post.

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Bookermania at Morgan Library: All the Contentious Glory of the Man Booker Prize

On September 13, Manhattan’s august Morgan Library launched Bookermania, a show dedicated to 45 years of the Man Booker Prize. For those curious about the story behind the headline-hogging award, and the company that this year’s winner Eleanor Catton has just joined, this jewel-box exhibit showcases the prize that ignited the careers of writers from V.S. Naipaul to D.B.C. Pierre, and helped shape the canon of postcolonial literature. A shallow shelf running around the wall displays first editions of prizewinning and shortlisted novels, from P.H. Newby’s Something to Answer For in 1969 to Hilary Mantel’s Bring Up the Bodies in 2012. It’s an impressive collection, with more classics and fewer obscurities than the odds might suggest. According to curator Sheelagh Bevan, the display is designed to celebrate the physical book and the importance of cover design, while at the same time showing off what everyone comes to the Booker to find: intellectual battles, backstabbing, and bitchery.

The Morgan’s archive, drawn from its acquisition of literary agent Peter Straus’s vast collection, contains some 4,000 items. The selection on display — of correspondence, notebooks, annotated proofs, and newspaper clippings — testifies to the argumentative journey toward choosing each year’s winner, and demonstrates the outsize cultural impact the prize has had since its creation. Controversy has been built into the Booker since it began. The prize’s initial sponsor was Booker McConnell, described by The Guardian in 1968 as “an international company dealing in sugar, rum, mining machinery and James Bond.” The company had been booted out of the former British Guiana when the country declared independence, and established the prize in part to raise its profile and reputation in the U.K. This strategy backfired early, when the 1972 prize-winner John Berger used his acceptance speech to attack the company’s long and dirty trading history, stating that “the modern poverty of the Caribbean is the direct result of this and similar exploitation,” and promising to donate half his winnings to the London arm of the Black Panthers.

However, the Booker organizers were savvy enough to realize that such public shaming could only draw attention to the prize. Its innovation of releasing a shortlist several weeks before the winner was announced was designed to stimulate both comment and commerce — in 1980, with two of its authors on the shortlist, Penguin was the first publisher to rush out paperback editions flagged in bright orange as nominees. The transparency of revealing the shortlist (and since 2001, the longlist) has made Booker-watching and Booker-bashing into British national sports, and some of its decisions seem designed to bait the press, such as including celebrities, like Dan Stevens of Downton Abbey and celebrity chef Nigella Lawson, on the judging panels. The latest outcry is over the new rules allowing U.S. entrants, which writers including Julian Barnes have warned will skew the results, thanks to British “cultural cringe” in the face of American blockbusters.

What makes Booker controversies more compelling than other instances of literary sour grapes is that the fiercest and most colorful criticism often comes from judges and board members, not just shunned novelists. In 2001, judge A.L. Kennedy complained that the award was based on “who knows who, who’s sleeping with who, who’s selling drugs to who, who’s married to who, whose turn it is.” Unfortunately the notes from judges’ meetings are embargoed for 20 years, so the Morgan can’t reveal London’s current literary drug-dealers and bed-hoppers. On the flip side, there is also evidence here of judicial high-mindedness. In a letter from 2005, when his novel The Sea won the award, John Banville thanks judge John Sutherland for his “quintessentially English sense of fair play” — Sutherland had gone to bat for The Sea even though earlier that year, the two had publicly tangled over Banville’s demolition of Ian McEwan’s Saturday in The New York Review of Books.

Booker criticism fluctuates between charges of elitism and denunciations of populism. In 2011, the judges were attacked for looking for “readability,” and the next year, the shortlist looked far more experimental—although the prize went to the (relatively) readable Mantel. The prize guidelines call for a “full-length novel,” but what that means is up to the judges: this year, Colm Tóibín’s 104-page The Testament of Mary is the shortest work ever nominated. By operating no other categories, the Booker places particular pressure on the novel genre, and has long had an uneasy relationship with history and memoir. J.G. Ballard’s chance of winning in 1984 for his autobiographical novel Empire of the Sun was torpedoed, ironically, for alleged factual inaccuracies, while Thomas Keneally, who had won for Schindler’s Ark two years, originally signed a non-fiction contract for the book.

Since the early 󈨊s, U.K. bookmakers have published odds on the winners, and as The Atlantic recently reported, Graham Sharpe, the head of Britain’s biggest bookie William Hill, is regularly consulted for his opinion on the winners’ chances. He had no clear favorite this year, and told the BBC that this was “one of the most competitive shortlists for years.” But now the fun is over for another year, fans of literary feuds and rivalries can get their fix at the Morgan — at least until the National Book Award shortlist comes out.

“Bookermania” is at the Morgan Library and Museum from September 13 to January 5, 2014.


Diaper masks, close quarters: Fast-food restaurants have struggled to protect workers from COVID-19

In the crowded kitchen of a McDonald’s outlet on a working-class commercial stretch of Oakland, it was as though the coronavirus didn’t exist.

Social distancing wasn’t enforced in the early weeks of the pandemic, workers at the Telegraph Avenue store claimed: As they boxed Big Macs, scooped French fries and bagged orders, they often stood shoulder to shoulder.

2:55 PM, Jan. 21, 2021 This article stated that “Aguántante” is a Spanish word for “put up with it.” The correct spelling is “Aguántate.”

There weren’t enough masks, so managers told workers to improvise, offering up a box of dog diapers somebody had left at the store. Often, the outlet was so busy that workers said they had no time to wash their hands, let alone disinfect the countertops.

The outlet’s coronavirus information poster was of little help: It was printed in English, and most of the roughly 40 workers spoke Spanish.

When the coronavirus surged through the store in May, employees — even those with symptoms — said they were pressured to keep working, according to formal complaints filed with the local health department and the state Division of Occupational Safety and Health.

Cashier Yamile Osoy, 26, developed such severe COVID-19 symptoms that she told her shift manager that she felt sick and wanted to go home. According to her complaint, he ordered her to lower her mask so she could breathe easier — and finish her shift.

By summer, the coronavirus had flared at nine other McDonald’s outlets within 15 miles of the Telegraph Avenue store, with more than 70 workers and their families testing positive or exhibiting symptoms, the formal complaints show. Many of those employees worked at more than one outlet, potentially spreading the infection.

It’s a pattern that has repeated itself across the country as fast-food restaurants have struggled to maintain the health and safety of front-line workers who face conditions that frequently put themselves and their families at risk of contracting COVID-19.

A lack of protective equipment and social distancing and pressure to work at all costs have persisted deep into the pandemic, according to a review of summaries of 1,600 complaints to the Occupational Safety and Health Administration concerning the coronavirus in the nation’s fast-food industry, along with 200 additional accounts found in health department records, lawsuits and news reports.

The documents offer an equally troubling record of regulators who have been slow to intervene.

So far, only three fast-food outlets in the U.S. have been cited for an OSHA violation in connection with a coronavirus-related complaint: a pie shop in Washington state, an Arby’s in Oregon and a waffle house in Minnesota. OSHA has levied only one fine, against the pie shop for $2,700, records show.

On-site investigations have been rare. In response to those 1,600 COVID complaints over the course of the pandemic, inspectors have visited only 56 fast-food outlets, according to OSHA records.

Nearly 600 cases remain open. But authorities closed about 1,000 cases without an inspection, the OSHA records show. Instead of visiting stores and interviewing workers, inspectors sent letters to owners. Some OSHA inspectors invited store managers to investigate complaints themselves and report back, the records show.

“OSHA investigates every complaint, whether it is received as a formal or informal complaint, or whistleblower complaint,” a Department of Labor spokesman wrote in an email. He did not comment on the low number of citations.

Local health officials, who have authority to enforce COVID-19 safety measures, have often failed to pick up the slack. A county health inspector responsible for the Telegraph Avenue McDonald’s was assigned to monitor health and safety compliance at “nearly 300 other facilities,” including several with COVID outbreaks, she wrote in an email to the outlet’s owner. And when she finally made an inspection, she went to the kitchen and began checking the temperature of the meat — a routine food-safety procedure.

The inspector did not talk to workers, said attorney B.J. Chisholm, who represents employees in a lawsuit against the outlet’s owner. In the July report, the inspector wrote: “All covid requirements are in place.”

The report came after a judge ordered the owner to upgrade safety measures in order to reopen.

Spokeswoman Neetu Balram wrote that the Alameda County health department “does its best to distribute work evenly among all staff, which has increased due to impacts of the pandemic.”

Michael Smith, who operates the Telegraph Avenue store, did not respond to specific accusations. In a written statement, Smith said that he had gone to great lengths to keep his workers safe during the pandemic, spending thousands of dollars to purchase protective gear and imposing “rigorous” safety procedures. “Our people are the heart and soul of my organization,” he wrote.

Citing complaints by workers, a bill was introduced Thursday in the California State Assembly that aims to improve safety standards for fast-food employees amid COVID-19.

“A disempowered work force faces a crisis in an industry with a poor history of compliance with workplace health and safety regulations,” the legislation reads.

Assemblywoman Lorena Gonzalez (D-San-Diego), who introduced the legislation, said she hopes the measure will boost the state’s enforcement of health and workplace protection laws and give workers a voice over workplace safety issues.

In March, Chipotle outlets in New York City were roiled by four worker strikes over coronavirus concerns. In June, 10 employees of a Chick-fil-A near Kansas City fell ill with COVID-19. In July, an employee of a Santa Monica Burger King died after working for a week while sick with a cough and other COVID-19 symptoms, according to a complaint, sparking a walkout.

It’s unclear whether McDonald’s has had more outbreaks at its locations or done a poorer job than other fast-food businesses at protecting its workers. However, McDonald’s USA has accumulated far more complaints than any other chain — more than 150 compared with Subway, the next on the list, with 40 — in keeping with its dominant share of the industry.

The nation’s largest fast-food restaurant chain, with 14,000 stores, is a staple for millions of families for a quick meal and is emblematic of the challenges the industry faces.

It has claimed it’s an industry leader when it comes to COVID-19 precautions, imposing more than 50 enhanced safety procedures to guard against the virus in its restaurants and engaging the Mayo Clinic for advice on how to “further enhance hygiene and cleanliness practices in support of customer and crew safety.”

Complaints filed by McDonald’s employees in 37 states, however, portray some of the chain’s outlets, both franchises and corporate-owned, as COVID-19 incubators: at their worst, crowded workplaces with inadequate protective gear and safety procedures.

Even when cases of COVID-19 appeared among staff, outlets remained open for business, according to the complaints, which were filed with state and federal regulators from March through Dec. 13.

Restaurant cleaning was haphazard after cases were detected, and masks and gloves were in short supply, according to complaints. Sick pay and quarantine pay were not available in some stores, and given grudgingly in others, workers claimed.

As staffing levels fell in stores where COVID-19 had taken hold, employees filed complaints saying they were pressured to work double shifts or cover shifts at other outlets experiencing outbreaks.

In U.S. cities, McDonald’s employees typically earn about $15 an hour, according to the Service Employees International Union, which is seeking to unionize the fast-food industry. Many of those who filed complaints said they felt compelled to work even when sick, or risk having their hours cut or losing their jobs entirely.

Wrote Walter Cortez, a worker at another McDonald’s in the Bay Area: “The managers say, ‘Aguántante’” — put up with it — “because there is no one to cover your shift.”

McDonald’s executives maintain that the vast majority of its outlets are clean and safe.

Bill Garrett, who heads the company’s coronavirus task force, said he knew of only “a few isolated instances” in which the virus had been an issue at McDonald’s franchises.

“What I can tell you is we’re watching things very, very closely and we’re not seeing any type of large or widespread problem that we would react to,” he said.

Altogether, more than 230 McDonald’s outlets from Maine to Hawaii have been the subject of state or federal coronavirus complaints and health department reports. The virus has flared in about 140 of these outlets, and at least 500 workers and family members have fallen ill with COVID-19, according to the complaints and health reports. Dozens of franchise owners have self-reported additional cases among their employees.

That’s a tiny percentage of U.S. McDonald’s outlets. But the number of COVID-19 cases at McDonald’s is probably far higher than available information shows. Only three state health departments — Colorado, New Mexico and Oregon — publish data identifying businesses where workers have been infected with the coronavirus. All three recorded McDonald’s outbreaks, including one in eastern Oregon in which 40 people associated with two McDonald’s outlets near Hermiston became infected in July.

Blake Casper, owner of 63 McDonald’s franchises in Florida, said in an interview that about 100 of his 3,500 workers had become ill with COVID-19 so far, cases that do not appear in OSHA complaints or public state health department data. Casper, who is also chairman of the National Owners Assn., a franchisees group, contended that only one of those workers had gotten ill at work, citing contact tracing by his human resources department.

Franchisees like Casper run almost all the nation’s outlets. These independent owners pay rent and a cut of sales to McDonald’s USA, but set workers’ pay and benefits themselves. Casper said they have borne most of the financial cost of responding to the pandemic.

“We all got surprised — shocked — when this thing came barreling down in early March,” Casper said. Franchisees “scrambled” to buy protective gear and establish safety procedures, he said. They received guidance from corporate headquarters, he said, but little in the way of financial assistance, beyond McDonald’s using its massive buying power to secure special prices on protective gear.

SEIU officials said McDonald’s workforce has been deeply worried about contracting COVID-19 on the job. In a union survey from April, more than 90% of respondents said they had trouble getting masks, and one in five reported working while ill, either because they lacked paid sick leave or were afraid of being penalized for not showing up. The union also points to strikes over COVID safety that have shut down more than 100 McDonald’s outlets in 20 cities, including Los Angeles, Chicago and Oakland. The company has dismissed the strikes as publicity stunts.

As the pandemic unfolded, McDonald’s USA ordered franchisees to comply with a long list of safety measures: They were required to enforce social distancing, provide adequate protective gear and ensure that cleaning procedures were followed, said Garrett, the executive in charge.

McDonald’s USA also pushed franchisees to offer paid sick leave to workers during the pandemic. But franchisees pushed back, saying they were “losing faith” in management because the company wasn’t providing the financial relief they needed.

McDonald’s USA backed away from the sick-pay issue. But David Tovar, a company spokesman, said he is confident that McDonald’s workers can get paid sick leave during the crisis — either from franchisees or through provisions of the federal Families First Coronavirus Response Act and state and local laws.

Meanwhile, the company says it has aided its franchisees by deferring hundreds of millions of dollars in rent and royalty payments and by pumping $100 million into marketing.

Many franchisees also have gotten help from federal Paycheck Protection Program loans, a feature of the CARES Act.

Operators of at least 70 McDonald’s outlets facing coronavirus complaints got the loans, collectively borrowing at least $50 million, according to Small Business Administration data. Among them was the corporation that owns the Telegraph Avenue store in Oakland, which borrowed at least $1 million in potentially forgivable loans. The money is intended to help businesses pay their workers.

More than 100 complaints, spread across nearly 60 towns and cities, accused McDonald’s of botching its response to a known COVID-19 case, either by failing to shut down for a proper cleaning or by neglecting to get exposed workers into quarantine. Some of the complaints date back to the chaotic early weeks of the pandemic, but many others date from late summer or fall, after stores had time to solidify safety protocols.

Often, workers complained that they weren’t informed when COVID-19 hit their workplace. An employee at a Chicago outlet said she learned from a Facebook post that a co-worker had tested positive. Managers kept things under wraps to avoid ordering quarantines, complainants claimed.

In dozens of other complaints, as recently as November, McDonald’s staff said they found themselves working alongside employees with obvious flu-like symptoms, records show. As a worker in Jasper, Tenn., complained in July, “Several employees are sick with fevers and are being told to continue to work.”

Some employees reported that paid sick leave was discouraged or unavailable, so they worked even when they knew they shouldn’t.

“Three people in my house tested positive,” Rosa Contreras, a worker in Ontario, Calif., who lived with other McDonald’s employees, wrote in May. “But still I went to work one more day because I needed the money.” She said she later tested positive herself.

Some workers said they were required to enforce COVID safety rules, forcing them into conflict with customers.

In May, an irate customer in Oklahoma City shot and wounded three workers after being told an outlet’s dining area was closed because of the pandemic. In June, in Oakland, a 19-year-old cashier described being punched and slapped by a customer after she told him to wear a mask. In July, a Chicago customer who was admonished to wear a mask attacked a worker, slapping her and pulling her hair as bystanders videotaped the altercation.

As employees were circulated among outlets, the virus appeared to follow them — an allegation made in complaints from across the country.

After the May outbreak at Oakland’s Telegraph Avenue outlet, coronavirus cases were reported at a McDonald’s outlet three miles away in Berkeley, near the University of California campus.

By the end of June, more than 20 Berkeley workers and family members were ill with COVID-19 and soon other outlets in Oakland and Hayward had recorded infections, according to complaints.

Similar multi-store outbreaks occurred at McDonald’s outlets in Los Angeles and on Hawaii’s Big Island.

In May, workers backed by SEIU sued McDonald’s in Chicago, claiming the risk of COVID-19 was so great that four outlets in the city should be declared public nuisances. The lawsuit accused operators of violating a state safety order by failing to enforce mask wearing and social distancing, and by not informing workers about COVID-19 outbreaks in the workplace.

In June, Circuit Court Judge Eve Reilly found that at three stores, company policies “are failing to be properly implemented.” She ordered McDonald’s of Illinois and a franchisee to impose social distancing and enforce the wearing of masks.

Emboldened by union organizers, 20 workers at the Telegraph Avenue McDonald’s in Oakland walked off the job in May, forcing the store to shut down. The workers sued and an Oakland judge imposed strict conditions for the outlet to reopen.

It reopened on July 15 for drive-through only.

After developing COVID-19 symptoms and nearly fainting at work, Yamile Osoy went home to the single room in an Oakland apartment that she shares with her two boys. There she nursed the children through the infection even as she was battling it herself.

“I felt bad,” she said. “But who was going to take care of my kids if I didn’t?”

She hasn’t worked since May. Her partner has helped with the rent, and she has depended on food banks for groceries.

She hopes to go back to work at McDonald’s as soon her old $14.14-an-hour job on the night shift opens up. She really needs the money, she said.

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This article was reported by Reveal from The Center for Investigative Reporting, a nonprofit journalism organization based in Emeryville, California.

Reveal reporters Jennifer Gollan and David Rodriguez contributed to this story.